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CLASS Apr/May 2020

CLASS Apr/May 2020

Garden to glass: Elderflower wine

Anistatia Miller and Jared Brown have some suggestions for making more of the elderflower season.

CLASS Apr/May 2020

Why bar marketing matters

Marketing is simply letting people know what you’re doing and helping them understand it, says Ryan Chetiyawardana. Why wouldn’t you want to pay for that, he asks?

CLASS Apr/May 2020

Don Javier: farewell to a legend

Jake Burger pays tribute to Don Javier Delgado Corona, famed for his church to hospitality, La Capilla, and his way with a Batanga

CLASS Apr/May 2020

Simone Caporale: books, bars and Flavour Blasters

Simone Caporale is never just working on one thing. Hamish Smith caught up with the bar consultant and wasn’t short of lines of enquiry.

CLASS Apr/May 2020

Creativity in a crisis - how to pivot your bar

Nothing will make up for not having customers, but there are things you can do to build your brand and open up new avenues of revenue – if not for now, then later. Hamish Smith hears how to make the best of a bad situation...

CLASS Apr/May 2020

Amari and their bittersweet progress

Italian amari are taking their sweet time making their mark. François Monti explains why

CLASS Apr/May 2020

How to develop your bartending style

Peter Dorelli, international ambassador for the UKBG, is an entertainer. He says a bartender's style should be defined by more than just drinks making

CLASS Apr/May 2020

Meltdown: the week when hospitality closed

There was a week in mid-March 2020 that will go down as one of the toughest in hospitality history. Edmund Weil, co-owner of Nightjar, Oriole and Swift, opens his diary to March 16

CLASS Apr/May 2020

Bartender wellness: The upside of downtime

Camille Vidal, bartender and founder of La Maison Wellness, is looking at the positives of time away from the bar. It could be the downtime you need, she says

CLASS Apr/May 2020

Brands' pandemic performance and consumer loyalty

There’s a business case for digging deep during a crisis. Lucy Britner looks at COVID-19’s impact on the big drinks companies and consumer behaviour

CLASS Apr/May 2020

Humans crave novelty but shouldn't deliciousness be our guiding principle?

The pursuit of unusual flavours has led chefs and mixologists alike down some interesting roads – but Prof Charles Spence wonders if that’s the right path for cocktails. 

CLASS Apr/May 2020

Fine cider - the UK's answer to Champagne

The best ciders are a match for any top wine, says Pete Brown, and it’s about time they were given the credit they deserve.

CLASS Apr/May 2020

Ramos Gin Fizz - do it right, or not at all

Jane Ryan explores the roots of a much-copied classic, the shake of which is subject to much debate.

CLASS Apr/May 2020

Bar review: 40 Elephants at The Great Scotland Yard Hotel

Ello ello ello, what's all this then? Class reviewer Hamish Smith investigates one of 2020's big launches: 40 Elephants at The Great Scotland Yard Hotel.