The Classroom is a free digital educational platform and tasting that offers bartenders an immersive experience in a brand range. Sessions are hosted on Zoom and introduced by CLASS editor Hamish Smith and led by a brand representative. 

Typically, Virtual Classrooms include a short history of the brand set against the category’s history and evolution, a video overview of production, a tutored tasting of the brand range and a Q&A. For commercial opportunities contact:

CLASSROOM in association with Edrington-Beam Suntory

CLASS is now taking registrations for its next digital tasting event: CLASSROOM in association with Edrington-Beam Suntory.

Following the success of the CLASSROOM in association with Suntory last year, the collaborative zoom tasting will this time concentrate on the group’s American whiskey portfolio, taking in Maker's Mark, Jim Beam and Knob Creek.

The two-hour event will be led by the group’s whisky specialist Terri Brotherston, Maker’s Mark UK Diplomat at Edrington-Beam Suntory, Nicole Sykes, and CLASS Editor Hamish Smith.

The event takes place Tuesday May 4, from 2pm-4pm, and bartenders can register now here.

Your place at this virtual zoom tasting will be confirmed by email.