Bacardi Legacy

Bacardi Legacy will take place in June, the rum company has announced.

Originally scheduled for May 2020 but postponed due to the pandemic, last year’s would-be competitors will challenge for the 2021 global title via a virtual contest.

The competition returns with the addition of the El Coco grant – named after the tree planted outside the first Bacardi distillery in Cuba - which will fund each competitor’s time spent developing a plan or idea to help the industry’s recovery.

Each 2020 global Legacy competitor will have the chance to submit their project idea and receive $5,000 in order to develop their idea.

The finalists - representing 43 markets - will once again compete to create the next “legacy” cocktail, with the final taking place on June 30.

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Dickie Cullimore, global brand ambassador of Bacardi, said: “We are happy to confirm that our amazing competitors from 2020 will finally have their opportunity to compete for the title.

“It really felt like we needed to do something that offers them a real and immediate boost and also a springboard towards the recovery our creative and resilient industry will surely achieve.

“We can’t wait to bring the Gran Familia together again virtually in 2021 for an incredible week of education, friendship great cocktails and competition.”