Streaming platform The Avenue has launched an online cocktail competition to take place this October with a top prize of $10,000.

Battle of the Bottle is open to anyone, not just bartending professionals, and competitors enter by recording themselves making a signature cocktail and uploading it to The Avenue.

Judges and viewers will then award earn real money tips to entrants with the highest tip earner taking home $10,000.

“The bartending community worldwide is separated and has been even more divided over the last two years due to the pandemic,” said Erik Folkart, creator of Battle of the Bottle and co-founder of The Avenue.

“This competition is set to bring bartenders from all disciplines all over the world together to take part in an event that they can get recognition and cash from.”

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The project is led by flair bartender Tom Dyer and supported by the World Flair Association and the International Bartenders Association.

UK judges include Gavin Wrigley, the head of education at the European Bartender School and Oliver Deak, the World Champion flair bartender.

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