The Liana Collection and Jim Tonic have announced Cheers a not-for-profit trade show for independent and sustainable drinks producers in support of The Drinks Trust.


The show will feature more than 20 drinks producers and include talks and seminar sessions with industry figures including Alex Kratena and Monica Berg of Muyu Liqueurs, Vincent Béjot of 30&40, Mark Ward of Regal Rogue Vermouth, Stephanie Jordan and Tim Etherington-Judge of Avallen Calvados.

After an incredibly tough period for hospitality and the community of smaller drinks brands within the industry, I'm incredibly proud to be part of such a positive event,” said David Wood, director of The Liana Collection and the event’s organiser.

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“Working alongside our friends at Jim and Tonic and The Drinks Trust, we are trying to create a not for profit trade-show that brings together the community of smaller drinks brands and entrepreneurs who have been through such a tough period."

Cheers will be held on Tuesday 21st September at Mercato Metropolitano in south London. Donation-based tickets are available at, with the requested donation of £3 to be donated to The Drinks Trust.