The Drinks Trust has urged the nation to visit their favourite venue on 18 September in celebration of National Hospitality Day.
The day of national celebration has been coordinated by community organisation in partnership with several industry trade associations, professional bodies, and charities.
Described by The Drinks Trust as “a nationwide celebration of our brilliant and resilient pubs, bars, hotels, restaurants and foodservice outlets,” the day intends to provide a much-needed economic boost to the Covid hit sector.
“It is widely recognised that the impact of lock-down on the pub, bar and hospitality workforce as a whole, has been profound, with many having lost their jobs due to the closure of businesses,” said Ross Carter, chief executive of The Drinks Trust.
"Even though the reopening of industry venues gives us optimistic signals of recovery, the further delay to a complete reopening puts a significantly more of them at risk of permanent closure. We are encouraging pubs, bars and any hospitality venues to support and participate in National Hospitality Day and celebrate this wonderful industry at the heart of British culture."
As part of the proposal the organisation has asked participating businesses to build a fundraising component into their activities, with proceeds going to support The Drinks Trust, Hospitality Action, The Licensed Trade Charity and The Springboard Charity
“We have been through an unprecedented crisis and been uniquely hit by the pandemic, but throughout hospitality has shown its strength, resilience and adaptability,” said Kate Nicholls, chief executive of UKHospitality.
“Our businesses play such a vital role in communities across every corner of the UK and are integral to our cultural fabric so it’s only right we acknowledge this fact and celebrate everyone involved in our wonderful sector.”