Credit: Resilience by Addie Chinn was licenced to LCW for a donation to The Drinks Trust

London Cocktail Week has today announced that the 2021 festival will once again be extended to the full month of October to “support” and “champion” the London on-trade as it recovers from the pandemic.

The annual cocktail festival consulted the trade ahead of making plans, with the “overwhelming” feedback being that an extended celebration and increased footfall would serve them best.

Consumers also showed support, according to LCW, with 96% of those surveyed after the 2020 event requesting it remain as a month.

The Cocktail Village, last seen in 2019, won’t be taking place again this year, as LCW redoubles its focus on bars being at the heart of activities. Instead, the festival will run The Cocktail Tours, alongside a full programme of in-venue events.

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Hannah Sharman-Cox and Siobhan Payne, co-owners of LCW said: “We all hoped that by this time in 2021, the industry would be in a much more positive position, however, the situation for our bars has only become more and more serious.

“So, once again, we want to step up to the responsibility of what London Cocktail Week can do for our city - it is our duty to use our platform to help rebuild our incredible trade.”