Franklin & Sons has re-imagined its visual identity with a modern, clean look and feel, inspiring consumers to focus on the remarkable flavours to be discovered inside the bottle.

Launched at the Class Bar awards, Franklin & Sons’ new design spans across its entire product range including a refined logo, featuring bright stand-out designs that are eye-catching for the back bar, whilst making the large SKU set easily identifiable from each other.

Alongside this there will be a new programme of marketing activities throughout the year, continuously driving home the taste first proposition.

Taking feedback from the trade, the new look provides a more modern feel, bringing the flavour of the product to the forefront with bold, statement colours. The range continues to boast a selection of award-winning, tasty liquids.

“Our new visual identity reaffirms our focus on delivery of great taste, simply.” says Rebecca Allinson, Group Marketing Director at Franklin & Sons. “From our pioneering roots, we continue to grow the brand with passion, simplicity and above all with remarkable flavours at its heart.”

The new logo and labels aren’t the only change for Franklin & Sons, they will bring an array of rebranded POS, glassware and outer packaging with an eye-catching new font.

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Franklin & Sons are introducing two new mixers to their range of sodas with a Pink Grapefruit and Guava & Lime Soda to add to the extensive product range which stands out with citrus notes but doesn’t overpower any spirits.

Franklin & Sons summer campaign ‘remarkable drinks, without compromise’ will be kicking off the summer starting with a 10-week podcast sponsorship campaign with ‘The Three Drinkers’ drinks journalists, Aidy Smith & Helena Nicklin. Set to reach 600,000 drinks enthusiast consumers, the activity will focus attention that the consumer can enjoy great-tasting products without having to settle for anything less.