Franklin & Sons has partnered with Patrón Tequila to give away £10,000 of free cocktail kits across the UK to mark National Tequila Day.

The giveaway aims to promote Mexico’s national cocktail, the Paloma, which is seeing a rise in popularity in the UK – seeing a 54 per cent increase in interest this past year.

Franklin & Sons, producers of premium mixers, produce a Pink Grapefruit Soda, which is featured in the Paloma alongside tequila.

Sam Coles, senior brand manager at Franklin & Sons, said: “We’re thrilled to partner with Patrón Tequila and Flight Club to celebrate National Tequila Day drinking Mexico’s favourite cocktail – the tequila-based, refreshing Paloma. It’s been fantastic to see the Paloma cocktail rise in popularity across the UK over the last year.

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"By giving consumers the chance to sample a serve they may have not tried before, with no barriers to entry, gives us the platform to engage with unusual and niche serves, whilst elevating the profile of our Pink Grapefruit soda.

"There is also the stigma that consumer’s traditionally see tequila as a slammer or a margarita serve, but this campaign introduces the Paloma as more of an experience to savour the rich tequila taste, elevated with our Pink Grapefruit Soda. It can be hard to introduce the wider public with brilliant trending serves in bar culture, but the campaign has already engaged over 1.5 million consumers."