Avallen, the Calvados brand founded by Stephanie Jordan and Tim Etherington-Judge, has become a certified B Corporation, a designation for the world’s leading sustainable and ethical companies.
B Corporations are for-profit businesses that have been verified to meet high standards of social and environmental performance, transparency, and accountability.
To gain the certification, B Lab conducts an analysis of all aspects of a business with a particular focus on governance, workers, community, environment, and customers.
“Since the very first days of Avallen, becoming a B Corp was always part of our journey to becoming the world’s most planet positive spirits brand,” said Etherington-Judge.
“We could not be prouder to be buzzing into the new year by joining the incredible B Corp community, many of whom have been hugely inspirational to us.
“B Corps not only imagine a better way of doing business but are actually showcasing to the world that positive impact and business go hand in hand.”
Stephanie Jordan and Tim Etherington-Judge launched the brand in 2019 with a mission to act against the climate crisis and biodiversity loss.
The production uses just water and apples that grow on trees which act as carbon sinks, and its eco-friendly packaging uses recycled glass bottles and apple pulp labels.
In January 2021, Avallen further demonstrated its commitment to climate positivity, becoming a member of the charitable platform 1% for the Planet and pledging to donate 1 per cent of turnover to environmental non-profits.
To date, there are more than 4,460 B Corps in 153 industries and 76 countries around the world.