Hoxton Spirits, best known for its tropical gin, has added three new spirits to its range: a Spritz, Spiced Whisky and a Dry gin.
The Gerry Calabrese-founded spirits line has also received a makeover, with bright labels featuring on embossed, square-shaped bottles.
Available through Emporia Brands, Hoxton Spritz, priced at £28.95 (20% abv), is inspired by “both the Italian Aperitivo and the elements of a British summer”, and is designed to be mixed for a fruity, summer aperitif. The gin base combines with fino sherry, summer fruits, blackberry, raspberries, cherry and blueberries.
Hoxton Spiced Whisky (£38.95 / 40% ABV ) sees the addition of vanilla, raisin, cocoa, orange, cinnamon, anise and nutmeg for a spicy, gingerbread palate, while Hoxton Dry Gin (£31.25 / 40% ABV) leads with juniper and grapefruit.
Calabrese said: “We have always been focused on flavour, regardless of the category, the liquid has to stand up on its own. The journey over the last ten years has now come to a place that I feel is most representative of our brand vision.
“We want consumers to know we are a brand which represents a lifestyle quality and flavour which the new bottle and liquids now delivers. My ambition was always to create innovative products across multiple spirit categories under one brand, Hoxton . This is the category innovation we always envisaged and now we are there.”
The range is available in the UK from the 14th February from online retailers: Drinks Supermarket, Amazon, Whisky Exchange, Master of Malt, Drinks Direct and directly from Hoxton Spirits Online.