The Drinks Trust has launched its Industry Survey 2021 to capture the current mood of the drinks industry and  understand issues better, including diversity and inclusion.


The results will inform the evolution of the services and support supplied by The Drinks Trust as well as businesses in the drinks and hospitality sectors.

In 2020, The Drinks Trust spent more than £1.2M in supporting the industry, providing direct assistance to over 5,000 individuals with 2,619 people receiving emergency grants.

The survey comprises four sections covering you, your work life, wellbeing, and diversity in our industry. 

The survey, which is now live, has been created by We Are Wellbeing in association with Best Bar None, The Burnt Chef Project, NDML, NTIA, SIBA, WSET and WSTA. It runs until 26 November 2021.

The Drinks Trust CEO, Ross Carter said: “We are very keen to continue to understand the needs of the people within our industry so we can ensure we provide the best possible support to them. The 2021 survey is an evolution of our first survey last year. We ask all businesses to share the survey so we can build a comprehensive picture.”

Andy Romero-Birkbeck, founder and director of We Are Wellbeing added: "We are proud to be partnering with The Drinks Trust on their annual survey. It provides us with a valuable insight into an industry we deeply care about and the wonderful people that make it thrive.”

The survey takes approximately 12 minutes and can be accessed here.