Over the last decade the Negroni has soared in popularity to become one of the world’s most famous cocktails. It is a stalwart of cocktail menus the world over, the fourth most-searched cocktail in the UK and consistently the number two bestselling classic cocktail worldwide.
This is undeniably due to the support of the bartender community. Campari UK, the iconic red aperitivo, is using its annual Negroni Week celebrations to shine a light on the country’s finest bartending talent.
Introducing Negroniology, Campari UK’s first-ever Negroni anthology – built by bartenders, for bartenders and released to commemorate Negroni Week 2021. With the evolution of the Negroni front of mind, Campari UK has invited 11 leading bartenders and mixologists from bars across the nation to showcase their creative expression with a unique twist on the classic recipe.
Working with revered institutions, each cocktail has been created as an expression of the bar and its talented bartender. From a light, crisp and clean Negroni, to one exploring the fusion of Scottish and Italian heritage, another that transports you to Milan at aperitivo hour, and a cocktail inspired by the spirit of the futurist artist Fortunato Depero – each of the cocktails featured in Negroniology is an original recipe, created especially for the book.
So why not draw on these inspiring recipes and get creative with the Negroni in your bar?
To sign up to be part of Negroni Week 2021 and learn more about Campari UK’s Negroni Week activities in the UK, visit negroniweek.com and follow #NegroniWeek #Negroni #Campari @CampariUK and @CampariGroupUK.
BARTENDERS IN THE BOOK
Campari UK is proud to use the first instalment of Negroniology to spotlight the creativity, talent and passion of the following bartenders:
From left to right: RED ROMEO by Alessandro Palazzi, Dukes Hotel; COLUMBINA by Alex Mills, Lab 22; MAIDEN VOYAGE by Andrei Pantiru, Disrepute; CONTE CEDRONI by Eleonora Biason, Scarfes Bar; LOST IN NEGRONI by Giulia Cuccurullo, The Artesian; MACARONI by Iain McPherson, Panda & Sons; COCONUT LIME NEGRONI by Jeremy Pascal, Opium; APERITIVO HOUR by Karl Stanley, Science & Industry; CAFFE COOLER by Mal Spence, Kelvingrove Café; DEPERO'S NEGRONI by Matteo Basso of The Gibson.
Negroniology will be available to enjoy this Negroni Week as a digital download here. Or use the QR code below.