Edrington UK has announced that Jamie Campbell has been appointed UK brand ambassador at Brugal 1888.

The former brand experience brand manager for Lucas Bols, Campbell will work closely with the on-trade and luxury retail outlets and promote the Dominican premium rum brand through consumer masterclasses and cocktail workshops.

“Consumers in both the on and off-trade are keen to explore exciting categories as well as investing in more premium spirits to mark occasions which were missed during the pandemic,” said Chris Anderson, head of brands at Edrington UK.

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“Now is an incredible time for Jamie to enter his new role as he’ll be able to continue shaping this newly established consumer behaviour.”