Diageo has confirmed that its global bartender competition World Class will return in July.
The Global Finals will take place July 4-8 in its first-ever all-virtual event as part of a five-day event which will feature trend-led panels, masterclasses and augmented reality bars.
The competition – streamed live in its entirety – will see 55 finalists, with contestants from the US, Canada, Nigeria and the Czech Republic already qualified.
Pedro Mendonça, global reserve director, said: “The last 12 months has thrown a lot at the hospitality industry, but we’ve been determined to shine a light on the innovation, creativity and community spirit within the bartending community and crown a winner no matter what.
“We have been planning for multiple scenarios and wanted to give clarity to everyone taking part by confirming the final format as early as possible. During that planning we’ve been blown away by the possibilities of a virtual event and are really excited about bringing these to life in July.
“Explore a virtual bar of the future, participate in panel discussions, discover city hot-spots for a world class drink or simply learn how to make amazing cocktails at home – this World Class Global Finals will be an extraordinary festival experience for everyone, everywhere.”