Claire Warner has today launched Good Measure, a new research platform that aims to measure the social value of hospitality venues and to make the case for protecting them.

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She said: “The third place where people are recognised and welcomed is engaging in genuine social health work, yet they have never been measured or credited for their contributions. Hospitality venues provide essential social health infrastructure, and Good Measure exists to highlight their value."

In May the World Health Assembly passed its first resolution on social connection, prioritising it on the global health agenda and aiming to strengthen what it called social infrastructure—the places where people can gather with others, includes libraries, parks, and public transport.

According to Good Measure, “it did not mention pubs, bars, or restaurants. The one part of the economy solely dedicated to bringing people together was omitted from the list of places deemed worth protecting. That is the gap Good Measure exists to close.”

The case for protecting hospitality venues has often focused on jobs and taxes, while ignoring the role they play in social welfare and connectivity.

Good Measure will work with collaborating venues to recognise four key areas of social value: Place, Care, Experience and Impact.

Venues taking part will receives a free diagnosis and initial assessment, benchmarked against comparable venues.

The founding Good Measure team is as follows: Claire Warner, founding partner / Hospitality & Culture; Cyrus Vantoch-Wood,  founding partner / Venture Architect; Andrew Stephen, founding partner / Keeper of the Standard;  Dr Colin Habberton, Measurement Partner; Kristin Hughes, Advisory Board / Sustainability & Policy.