As the spritz cements its status as the UK on-trade’s number one cocktail, Disaronno is placing the serve firmly at the heart of its latest brand platform, Dolce Side of Life.
Designed to celebrate the joy of everyday moments, the campaign taps into a growing consumer desire for lighter, more sociable drinking occasions – with the spritz emerging as a defining serve.
For operators, this shift presents a clear opportunity. No longer confined to summer, the spritz has become a year-round staple across pubs and bars, valued for its accessibility, versatility and strong commercial performance. Within this landscape, the Disaronno Spritz offers a compelling way to tap into existing demand while bringing something new to the category.
Built around one of Italy’s most iconic liqueurs, Disaronno brings a sense of heritage and credibility that resonates strongly with consumers. But beyond its recognisable name, its flavour profile is what makes it particularly compelling in a spritz format. The liqueur’s signature almond-like character, layered with subtle sweetness and a gentle bitterness, creates a rounded, aromatic base that stands apart from more traditional, citrus-forward serves.
At the centre of the Dolce Side of Life campaign, the Disaronno Spritz is positioned as an effortless expression of modern aperitivo culture. From spontaneous post-work drinks to casual brunch occasions, it speaks directly to consumers seeking to elevate everyday moments with something stylish yet approachable.
Crucially, it also answers one of the on-trade’s biggest operational needs: speed and simplicity. Designed for high tempo service, the Disaronno Spritz uses a streamlined build that is easy to replicate consistently, even during peak periods. A straightforward ratio of Disaronno, soda water, and fresh lemon juice – served over plenty of ice – ensures bartenders can deliver a balanced, premium-tasting drink without slowing down service or overcomplicating the build.
This simplicity not only supports efficiency behind the bar but also protects margin, making it an attractive addition for venues looking to expand their spritz offering without adding complexity.
At the same time, the serve aligns neatly with shifting consumer preferences. Demand for lighter, lower-ABV options continues to grow, particularly across daytime and early evening occasions. The Disaronno Spritz delivers on this, offering a refreshing, flavour-forward alternative that still feels indulgent – ideal for guests seeking moderation without compromise.
Its versatility is another key advantage. While the classic serve holds strong appeal, Disaronno’s flavour profile lends itself easily to seasonal adaptation. Citrus pairings such as lemon, pink grapefruit or blood orange create a bright, summer-ready spritz, while berries and stone fruit additions can enhance its natural sweetness. In cooler months, spices like cinnamon or star anise, alongside apple or pear, offer a more warming take – extending the relevance of the serve throughout the year.
As the Dolce Side of Life campaign rolls out, the opportunity for the trade is clear. By championing a serve that sits at the intersection of familiarity, versatility and operational ease, operators can capitalise on one of the most dynamic categories in the market – while offering guests a spritz that stands out from the crowd.
Disaronno Spritz Recipe
Ingredients
50ml Disaronno
25ml Lemon Juice
Soda Water
Method
Pour Disaronno over ice, add a squeeze of fresh lemon juice and top up with soda water. Stir and garnish with lemon zest.