Nightcap is set to launch Hidden Society, a new standalone cocktail bar at the former site of The Cocktail Club Goodge Street, in April.
The group — which owns bar brands including The Cocktail Club, Disrepute, Blame Gloria, and Dirty Martini — will host its opening party on 9 April.
Hidden Society draws inspiration from “art, storytelling, and Fitzrovia’s creative community”, offering a “calmer, more considered alternative to London’s high-volume nightlife”, with an atmosphere “designed for conversation, discovery, and return visits”.
True to its name, Hidden Society also features a concealed area within the venue, while the cocktail menu — created by the group’s Lorenzo Gavelli, GM of Disrepute — is classically underpinned.
Sarah Willingham, CEO of Nightcap Group, said: “Hidden Society is about returning to the fundamentals of great hospitality — thoughtful service, beautifully made drinks, and creating a space where people feel immediately at ease.
“Fitzrovia has such a strong creative energy, and we wanted to create a bar that complements that — somewhere calm, considered, and genuinely welcoming.”