The Brand Ambassador Academy (BAA) has launched in the UK – an industry-first programme designed to "create the next generation of commercially trained drinks industry leaders".
Built for those interested in moving into brand advocacy and marketing – especially bartenders looking to move out of operations - the BAA aims to be the go-to training of its kind for the drinks industry.
Nate Sorby, former brand ambassador, founder and head of education at The Brand Ambassador Academy, said: “Whether you aspire to be a frontline storyteller as a brand ambassador, a strategic architect in brand marketing, a crucial link in trade marketing, or a driving force in sales, this development program series offers a clear pathway for growth.
“We aim to equip you with both theoretical understanding and practical application, fostering a new generation of highly skilled and commercially savvy professionals. From foundational product understanding and advocacy skills to advanced sales strategies, brand leadership, and global market expansion, each level of The BAA is meticulously crafted.
"With expert-led sessions, interactive modules, real-world case studies, and practical assessments, we are committed to developing the future leaders of the global drinks industry.”
For more information visit the BAA site.