Flair bartenders Marco Canova and Tom Dyer will publish what they describe as “the definitive book” on flair bartending on January 19.
Titled Flair Bartending: The Origins – The Golden Era – The Untold, the 500-page “coffee table book” is the result of four years of research by the duo.
The book takes readers on a a journey through the humble origins of the discipline, its golden years, and its evolution into a global cultural movement.
It features archival imagery, exclusive interviews and contributions from some of the most renowned figures in bartending, revealing the world behind the "legends of flair".
Canova said: “We wanted to create more than just a book — we wanted to build a legacy. Flair Bartending has given us unforgettable experiences and a global family, yet its history had never truly been documented. With this book, we preserve its roots, celebrate its golden era, and inspire the future of this art.”
Dyer added: “Flair isn’t just about throwing bottles — it’s about creativity, confidence, and connection. This book is a tribute to everyone who had the courage to step behind a bar and perform. I’m proud that, together with Marco, we’ve created something that honours the past while motivating the next generation of bartenders.”
The book, priced at £59.99, can be purchased here.