For over a century, Fentimans famous Ginger Beer has been a firm favourite among consumers across the world thanks to its bold flavour and fiery kick.
As the brand celebrates its 120th anniversary this year, Fentimans is celebrating why this iconic drink continues to earn its place in the premium soft drinks and mixer category. The story behind Fentimans is one rooted in heritage, craft, and a traditional flavour process that has remained unchanged for generations.
It all began in 1905 with a simple loan between tradesmen, a transaction that unexpectedly handed Thomas Fentiman a unique recipe for the Botanically Brewed ginger beer we know and love today. When the loan wasn’t repaid, Thomas became the owner of the recipe that would go on to define the brand. More than a century later, that same recipe still creates Fentimans’ signature Ginger Beer. The seven-day Botanical Brewing process has remained untouched for 120 years, with natural botanicals infused and fermented, to develop the depth, complexity, and unmistakable fiery finish of the product.
For bars, this level of craft matters. In a crowded market, Fentimans continues to differentiate itself from its competitors by offering a product with body, character, and authenticity. Once delivered door-to-door by horse and cart, the same full-bodied Ginger Beer is now enjoyed worldwide while still brewed with the same time-honoured care. This commitment to quality and process is why Fentimans remains the UK’s No.1 premium ginger beer brand*, and why bartenders love it for crafting signature cocktails that require a warming heat that packs a punch.
To mark its 120th year, Fentimans has partnered with award-winning bartender and long-serving Brand Ambassador, Joe Schofield, to create three new serves: the 120 Remedy, Thomas’ Twist, and the Ginger Jubilee. Each cocktail showcases the layers of spice and warmth that only genuine Botanical Brewing can deliver, transforming seasonal cocktails into elevated experiences with a distinctive kick. With consumers increasingly searching for quality ingredients in their drinks, these new serves provide bars with an opportunity to bring the Fentimans story to life on menus and in serves that stand out.
What truly resonates with bartenders across the globe is the brand’s dedication to history and craftsmanship. As Fentimans’ Head of Marketing and Innovation, Mark Platten, explains, “the depth of flavour and mouthfeel in every bottle comes down to the care taken in the Botanical Brewing process that defines our drink. Customers love bold flavour, and our ability to deliver this consistently is what has won us generations of loyal fans”.
In its 120th year, Fentimans isn’t simply celebrating longevity, it’s celebrating the quality ingredients and techniques that have stood the test of time. For bartenders looking for a ginger beer with real character, that elevates cocktails and comes with a story worth telling, Fentimans continues to set the standard.
Discover more about Fentimans rich heritage, Botanical Brewing process, and the 120 anniversary serves at fentimans.com/120years.
*Nielsen ScanTrack, CGA OPMS Data, CGA Foodservice Data 2024.