CASK Liquid Marketing will once again host their brand showcase featuring an afternoon of sampling and expert-led masterclasses at Kachette, Shoreditch on 26th February.


January 2025: Marketing and distribution agency CASK Liquid Marketing have announced the date and location of their annual showcase, offering both the on- and off-trade the chance to experience their extensive portfolio of premium spirits and drinks brands in one place. The CASK Showcase 2025 will take place on Wednesday 26th February at Kachette, Shoreditch.

Those attending will get the chance to sample liquids from a plethora of award-winning brands such as Ocho Tequila, El Dorado Rum, Benromach Whisky and Chartreuse. As well as getting the chance to sample numerous expertly crafted spirits, guests will have an opportunity to meet and speak to some of the inspiring brand founders and the CASK team. For the full list of brands exhibiting, see below.

Throughout the day there will also be five masterclasses taking place, hosted by leading drinks industry experts:

Masterclass 1, 12:00: Terroir & Tradition In Tequila, With Jesse Estes & Jake Burger

Masterclass 2, 13:15: Unlocking The Liquid Library Of Gordon & Macphail, With Richard Urquhart & Gordon Muir

Masterclass 3, 14:30: Storytelling Through The Senses, With Claire Warner & Zoe Burgess

Masterclass 4, 15:45: Born To Be Bold: Innovation As Inspiration, With Paul Hletko & Jake Burger

Masterclass 5, 17:00: How To Build A Brand, With Nick Blacknell & Sly Augustin

CASK Liquid Marketing is a 360-degree sales and marketing company representing exclusive U.K. agencies for premium spirits, wines and champagnes. They provide new or existing brands with UK and European distribution models, brand-building strategies, sales networks and solutions as well as full category insight into how to grow a brand in a very competitive market.

The event will run from 12:00 PM - 19:00 PM, guests are invited to attend anytime during the running hours and can secure their space by RSVP at cask@lx-comms.com.

You can find the full list of brands, ambassadors and masterclasses with timings available below.

Masterclasses & Details

MASTERCLASS 1, 12:00 – 12:40

TERROIR & TRADITION IN TEQUILA, WITH JESSE ESTES & JAKE BURGER

Join Jesse Estes, Global Tequila Ocho Brand Ambassador, and Jake Burger, Bar operator, brand creator and drinks historian for a discussion of the roles that terroir and tradition play in modern tequila production, as well as a more personal look at what makes a great vintage. The pair will be sampling some of their favourite vintage bottlings, sharing stories of their fondest Ocho memories, as well as toasting to Tomas with a very special bottle of Ocho Puntas, previously never sampled before in the UK.

MASTERCLASS 2, 13:15 – 13:55

UNLOCKING THE LIQUID LIBRARY OF GORDON & MACPHAIL, WITH RICHARD URQUHART & GORDON MUIR

This masterclass tells the story of how award-winning, small-batch single malt Benromach’s old-school lightly-peated whisky was inspired by the spirits of Speyside. Join us as we draw on the unique “liquid library” of Gordon & MacPhail (the World's Leading Malt Whisky Specialist and independent bottler) to share examples of whiskies from the 1940s and 50s and how they came to influence the old-school hand-made techniques used at Benromach today. Led by Richard Urquhart, 5th generation of the Gordon & MacPhail family, and Sales Director Gordon Muir, guests will be taken on a journey into the Gordon & MacPhail archives.

MASTERCLASS 3, 14:30 – 15:10

STORYTELLING THROUGH THE SENSES, WITH CLAIRE WARNER & ZOE BURGESS

Join tastemakers Claire Warner and Zoe Burgess as they explore the power of storytelling in hospitality, emphasising how sensory storytelling can elevate guest experiences and create lasting emotional connections. Paired with cocktails created to showcase the storytelling framework, Zoe and Claire will provide a step-by-step guide for crafting impactful brand and guest experiences through sensory elements, ensuring stories feel immersive, memorable, and authentic, explaining how narrative can inspire curiosity, aspiration, and emotional resonance.

MASTERCLASS 4, 15:45 – 16:25

BORN TO BE BOLD: INNOVATION AS INSPIRATION, WITH PAUL HLETKO & JAKE BURGER

FEW Spirits Founder and Master Distiller Paul Hletko is well known for his bold and occasionally bonkers approach. Join him and industry veteran Jake Burger for a discussion of their own creative histories whilst sampling some truly unique spirits for the first (and only!) time outside the Chicago based distillery, including Paul’s one of kind Hot Dog Pechuga. They will explore what it takes to be truly innovative, and how the creative process can transform wide ranging inspiration into something new and original.

MASTERCLASS 5, 17:00 – 17:40

HOW TO BUILD A BRAND, WITH NICK BLACKNELL & SLY AUGUSTIN

Nick Blacknell, Global Marketing Director of Chivas Regal and long-term expert on global brand building (with previous roles as Global Brand Director for Jameson, Havana Club, Beefeater and Plymouth Gin) sits down with Sly Augustin, Rum expert and owner of the iconic London institution Trailer Happiness. Join them for a step by step insight into brand building, from starting out and establishing a drinks brand DNA right through to the final consumer experience, served with a side of Skipper Rum’s brand new, and never before tasted, Tropical and Overproof releases.

List of Brands Showcasing:

Benromach Speyside Single Malt Whisky

Black Tears Dry Spiced Rum

Bluecoat American Dry Gin

Brenne French Single Malt Whisky

Camazotz Oaxacan Rum

Casals Mediterranean Vermouth

Chartreuse

Cockburns Port

Colonel Fox Gin

Coquerel Calvados

Crystal Head Vodka

El Dorado Rum

El Gobernador Pisco

FEW Whiskies

Fiorente Elderflower Liqueur

Hepple Spirits

Intune CBD Drinks

Le Philtre Vodka

Lutèce Aperitif

Mars Whisky

Merlet Cognac & Liqueurs

Nonsuch Shrubs

Ocho Tequila

Quiquiriqui Mezcal

Ron La Progresiva

Santa Marta Limoncello

Skipper Rum

Three Cents Artisinal Beverages

Torres Brandy

Vago Mezcal

Widow Jane Bourbon

Woven Whisky Makers

X MUSE Scottish Barley Vodka