Hospitality charity The Drinks Trust has appointed Nicky Burston as its new CEO, following the departure of Ross Carter in October.


Burston steps into the role with a remit to enhance the trust’s initiatives, which include providing financial assistance, wellbeing services and educational programmes to industry professionals.

With 30 years of experience in the industry, Burston has worked in a multitude of roles in the drinks trade throughout her professional life, including creating and running her own UK Agency.

Latterly, Nicky has worked as a consultant supporting organisations in senior leadership roles spanning from marketing & comms to sales and board strategy, in various areas of the drinks trade, from mineral water to spirits and craft beer.

Guy Lawrence, chair of the trustees, said: “It’s great to be able to promote Nicky from within The Drinks Trust to be our new CEO. She brings a wealth of relevant experience that will help stand the charity in good stead for the future and all the challenges that brings."