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Schweppes understands the importance of advocacy and training at this crucial time for the industry and launches their nationwide brand ambassador program. Partnering with great bars and bartenders through collaboration, education and innovation is at the very heart of Schweppes.
Schweppes is excited to announce its full team of brand ambassadors, supporting the on-trade in all major regions of Great Britain.
Following the recent announcement of GB Prestige ambassador Josh Linfitt leading the team, the BAs will be on hand to support all sectors of the on-trade with training, event support, activations and the stylish new range of bar kit and glassware.
With the highball at the forefront of Schweppes’ global drink strategy – created together with Schweppes’ lead education strategist Max Venning of London’s Three Sheets – innovative seasonal serves will be supported by new to world training for all levels of bartender.
Get in touch with your local BA to discuss how Schweppes can help you and your teams innovate into the future.
Josh Linfitt (pictured above)
Schweppes Prestige brand ambassador
GB
Heading up our illustrious team of brand ambassadors with a 23-year career that spans the top tier of the UK hospitality industry, Josh’s creativity can be seen not just in his love for drinks and hospitality, but through his passion for music and art.
For Prestige account support, contact josh@schweppesba.co.uk
Ross Lawrie
Schweppes brand ambassador
Scotland
From the humble town of Ayr to crafting his passion for drinks in Aberdeen and Edinburgh, if you don’t find Ross sipping a Daiquiri in one of Edinburgh’s beloved dive bars, chances are he’ll be at the football. Or playing it.
For Scotland account support, contact ross@schweppesba.co.uk
Rachel Reid
Schweppes brand ambassador
Southern groups
A lover of whisky and its stories, Rachel swiftly climbed the ranks to GM of multi-award winning Bar Swift’s Borough branch and was recognised in 2022 for her contribution to the industry in CODE’s coveted Hospitality 30 Under 30 list.
For group support in the south, contact rachel@schweppesba.co.uk
Joe Simm
Schweppes brand ambassador
Northern groups
A passionate collaborator with a love for a deep dive into the history of drinks, Joe’s industry experience extends from high-volume clubs to intimate bars. Beyond the industry, Joe’s interest in engineering and design inspires his free time as a creative maker.
For group support in the north, contact joe@schweppesba.co.uk
Matt Soares
Schweppes brand ambassador
Manchester
Matt’s passion for the industry is rooted in his love for shaping experience through drinks; from the glassware to the theatre of the serve. Hailing from professional football lineage, Matt is an active player of the beautiful game.
For Schweppes support in Manchester, contact matt.s@schweppesba.co.uk
Cyan Wong
Schweppes brand ambassador
London
A key figure in the London bar scene having run several multi-award winning bars, Cyan is continuously exploring the culinary world and loves to challenge people’s perceptions of taste and flavours. When not bouncing from one side of London to the other, she aspires to broaden her knowledge of Chinese herbalism.
For London support from Schweppes, contact cyan@schweppesba.co.uk
Matt Birks
Schweppes brand ambassador
London
An alumnus from the highly acclaimed Mr Lyan group, community is everything to Matt, who considers himself incredibly lucky to be part of two amazingly supportive communities in their own right, the LGBTQ and the bartending community.
For all things Schweppes London, contact matt.b@schweppesba.co.uk