Imbibe Live takes place for the last time this week, with organiser RX announcing plans to relaunch the on-trade show under the banner of BCB.
BCB London will be repositioned as an international event, joining BCB-branded shows in Berlin, Brooklyn, Sao Paulo and Singapore.
According to RX, London offers visitors “a unique networking platform for the national and international professionals of the bar and beverage community” and will introduce networking facilities such as ‘Matchmaking’ to “bring supply and demand together in an even more targeted way”.
Petra Lassahn, event director of BCB, said: "As a vibrant metropolis, London is the perfect location to expand the BCB family. For the international industry, the market offers very good conditions for business."
Further details about BCB London 2025 will be announced in September this year.