Grey Goose has announced the launch of Altius, a limited-edition vodka produced with Alpine spring water and winter wheat and filtered at sub-freezing temperatures.
Altius, which is designed to be served neat, chilled, or over crushed ice, will initially launch in selected European markets before debuting in US cities in July and in Dubai in Autumn.
Grey Goose master distiller, François Thibault, said: “For Grey Goose Altius, we worked to develop a liquid with processes reminiscent of the rare phenomena that naturally occur at high-altitude temperatures in the Alps, to bottle the glacial smoothness that the mountains are admired for.”
“As the quintessential French vodka, it was an obvious choice for us to draw inspiration for our next great innovation from one of the most admired earthly wonders in the country.”
Altius is hand-bottled, individually numbered and comes with design elements at the punt of the bottle that "mirror the windswept peaks of the great mountain range."
Grey Goose vice president of global marketing, Martin de Dreuille said: “With consumers continuing to choose more premium drinks, we knew there was an opportunity to create a unique vodka that could deliver a new luxury experience inspired by the French Alps, from its bottle design to its liquid and its drink ritual.”
“Whether toasting to personal milestones, professional victories or just the opportunity to get together with your friends, Grey Goose Altius is designed to bring celebratory occasions to a whole new level.”