Lorenzo Di Cola, formerly of the Experimental Cocktail Club Group, has joined Altamura Distilleries as international head of brand across its key global markets, including Italy, the USA, the UK, and India.
Hailing from Rome, Di Cola brings with him a wealth of experience from his role with the global bar group, Experimental Cocktail Club, and will now have a creative role across Altamura activations globally.
Co-founder of Altamura Distilleries, Frank Grillo, said: "My first encounter with Lorenzo dates back to August 2022 during the preparations for the Venice Cocktail Week. What began as a professional collaboration swiftly evolved into a close friendship.
“Over the past year, I have come to know Lorenzo as an innovator, a visionary, and a truly compassionate individual. We consider ourselves incredibly fortunate to have him join the Altamura family, representing our values within the mixology community. There is no one better suited for this role than him."
Di Cola said: “From the first moment I spoke with Frank to join the Altamura family, my goal was very clear: to grow. Frank convinced me immediately with an ambitious project and progress for the brand; it didn’t take much time to tell him yes and toast together. In Frank and in the team, I found human people, that are at the same time hungry!
"My goal in the short and medium term is to establish even more links with global professionals, create new opportunities for the brand across the world, help the team develop strategies and export our philosophy around.”