Fever-Tree has announced that all mixers sold in the UK are now carbon neutral, the brand’s first step towards its goal of becoming carbon neutral across all regions by 2025.
The mixer brand worked with Carbon Trust and partners throughout their supply chain to create a complete carbon footprint assessment of the entire range of mixers sold in the UK.
Using this assessment, Fever-Tree has already begun to compensate for its carbon footprint by offsetting those emissions and investing in high-quality, independently verified, nature-based projects in regions where it sources a number of the key ingredients across its range of mixers.
The first investment is into the Isangi REDD+ Project in the Democratic Republic of Congo, where the quinine for its tonics is sourced from.
Alongside the rollout of emissions offsetting projects, Fever-Tree has begun to reduce its direct and indirect emissions with a road map that includes switching offices to renewable electricity, changing company cars to hybrids, looking to further increase the recyclable material within its packaging as well as working with partners to increase the amount of renewable energy used in the manufacturing of its mixers, and focusing on reducing the miles the products travel to customers.
“Now, more so than ever, we need to take action and work even harder in the fight against climate change, and today’s announcement is an important next step in our journey and we look forward to working with our partners to achieve these goals,” said co-founder and chief executive Tim Warrillow.
Fever-Tree’s carbon neutrality ambitions are part of a wider sustainability commitment that encompasses climate, conservation, circular economy, communities, and colleagues.
Recent initiatives have included being a founding partner of Tesco’s Loop initiative to promote and trial reusable packaging, as well as the brand’s continued investment in the global fight to end malaria.
Over the last year, Fever-Tree has also worked alongside Earthwatch Europe to plant London’s first Tiny Forest, an urban tree planting project to enrich biodiversity in cities across the UK.
“Climate change is a crisis that requires everyone to play their part,” said Jess Ainley, corporate responsibility and sustainability manager at Fever-Tree.
“We have been working hard with experts to understand and measure our overall climate impact. While the way we operate helps to keep our own emissions low, we are holding ourselves to account for our entire supply chain and the emissions generated.
“We will continue to challenge ourselves and our partners to take steps to mitigate and reduce the carbon footprint of our drinks with the aim of being carbon neutral across all our regions by 2025.”