BEESOU, the all-natural bitter honey wine aperitif, is taking creativity beyond the gallery walls with a striking guerrilla campaign that celebrates “The Art of Aperitif” from October 15-19.

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Each poster features BEESOU’s distinctive bottle surrounded by a world of golden honeycomb, brought to life with a bold creative vision that merges contemporary art, sustainability, and sensory storytelling. By scanning the QR code, passersby can claim a free BEESOU inspired cocktail, celebrating the drink’s unique bitter-sweet honey character.

Complimentary cocktails can be enjoyed at participating venues:

• NESSA, Soho

• SOHO Hotel

• Three Darlings, Chelsea

• Gaia, Mayfair

“BEESOU isn’t just a drink with a purpose, it’s a movement,” said Co Founder, Mark Wakefield for BEESOU Honey Aperitif. “We’re one of the most exciting brands in the drinks industry right now because we think differently. We don’t follow trends, we create them. This campaign is about celebrating creativity in all its forms: art, nature, and the aperitif ritual itself.”

BEESOU’s guerrilla campaign reflects the brand’s ongoing commitment to art, innovation, and sustainability, from its naturally derived safflower colour and ethically sourced honey to its support for the charity Bees for Development.

Disclaimer: This campaign is not affiliated with or endorsed by Frieze London. BEESOU’s “Art of Aperitif” campaign is an independent celebration of contemporary creativity inspired by Frieze Week.

About Beesou Honey Aperitif

Beesou, is a premium, all-natural bitter honey aperitif made in the UK using ethically-sourced British honey and carefully selected botanicals. It prides itself on environmental responsibility, B-Corp certification, and transparency in ingredients. The founders, Mark and Andrei, wanted something you could enjoy without compromise, no artificial colours or flavours, full ingredient disclosure, an elegant drinking experience, and a purpose-driven mission for bee conservation.