SAVOIA Aperitivo marks fourth anniversary with the brand campaign “Spirit of Savoia”, a season celebrating Italian culture and sustainable craft.
Aperitivo is no longer a summer ritual; it’s a global movement. SAVOIA Vermouth marks its fourth anniversary with Spirit of Savoia, a season dedicated to the culture of aperitivo and the people shaping its future. This year, the focus is clear: sustainability, terroir and authentic Italian craft.
Aperitivo has become one of the most powerful trends in drinks. Lighter, culinary-minded, and designed for flavour without excess, it connects bartenders and consumers to a way of drinking that keeps growing year after year. Spirit of Savoia brings this culture to life with a programme of experiences across Italy and Europe and US, linking modern bar practices with Italy’s winemaking heritage.
At the centre are the two expressions of SAVOIA:
● SAVOIA Rosso: a 14-month oak-aged Marsala wine aperitivo inspired by Torino vermouth and Milano bitter tradition, with its bittersweet balance.
● SAVOIA Orancio: a citrus-spice aperitivo made with orange wine methods, bright and dry.
Both crafted from Italian grapes, 100% vegan, and built for Spritz, Americano and Negroni-style serves.
In just four years, SAVOIA has become one of the most awarded Aperitivo brand, achieving multiple gold medals across international competitions. This past year alone has seen it selected for World’s Best Aperitif (World Drinks Awards), Liqueur of the Year (Tales of the Cocktail), the coveted 3-Star at the Great Taste Awards.
The anniversary programme kicked off on the Amalfi Coast at Anantara Grand Hotel di Amalfi, where Dante, New York, twice winner of World's Best Bar (2019 & 2020), hosted an exclusive pop-up on 23 and 24 September. From the terrace overlooking the Tyrrhenian Sea, Roberto Bracco, Head Bartender at Dante West Village, presented a menu of signature cocktails that blended Italian tradition with New York energy, accompanied by cicchetti made with only fresh ingredients. Highlights included the Bergamot Garibaldi with SAVOIA Rosso and ITALICUS Rosolio di Bergamotto, the Negroni Bianco featuring SAVOIA Orancio, the Sbagliato in Costiera, and a Strawberry Bergamot Negroni, each designed to showcase ItalSpirits’ portfolio through a contemporary mixology lens.
Roberto Bracco, Head Bartender at Dante New York (pictured: below)
Following Amalfi, “Spirit of Savoia” continues towards the end of October with a five-city European tour in collaboration with Barcelona’s Paradiso, voted World’s Best Bar 2022. Building on the discussions sparked at the annual Paradiso Sustainability Summit’s, the tour will take place in the UK, Italy and Spain, combining trade masterclasses with guest bartending. Sessions will focus on practical sustainability in bars, from waste-smart prep and ingredient upcycling to ice and energy stewardship, and on how aperitivo culture can evolve with lighter, culinary-minded serves without compromising flavour or theatre.
Paradiso Barcelona, Bar Team (pictured: top)
“Four years in, SAVOIA has grown with a community of bartenders and drinkers who value genuine craftsmanship and natural products. ‘Spirit of Savoia’ is born to reflect the true spirit of this brand, inspired by the unique terroir of Italy. ” comments the brands Founder, Giuseppe Gallo. “From the coast of Sicily, throughout the canals of Venice to Europe’s most creative bars, we are celebrating the people and the practices that make this culture so enduring.”