Mr Black Coffee Liqueur has appointed Chockie Tom its new UK brand ambassador.
Tom, who hails from California and came to London via NYC, has a background in bars and activism, focusing on cultural empowerment and sustainability. She has activated collaborative events at the likes of BCB and Tales of the Cocktail.
Her work – which also includes a stint at rum bar Trailer Happiness - has earned her recognition across the media, with Drinks International ranking her the 35th most influential drinks figure in its Bar World 100 2023 list.
“We are thrilled to have Chockie on board to drive forward Mr Black’s presence in the UK,” said Olivia Kupfer, global brand director at Mr Black. “Now is the time to turn our attention to the UK market, where the Espresso Martini is the 5th most popular cocktail.
“Chockie’s experience and contacts in the trade globally makes her the perfect partner to drive the brand forward.”