Torres Brandy presents The Zero Challenge, the first international competition for sustainable bar initiatives.

Torres Brandy is calling on bar managers and bartenders to submit their sustainable bar initiatives in an effort to promote a new mind-set in mixology that prioritises the environment. The Torres Brandy Zero Challenge is the first international competition to present an award to the world's most sustainable cocktail bar project.

Professionals from ten countries will compete in two elimination rounds, first on a national and then international level. In order to win, they will have to demonstrate how to run a cocktail bar with the lowest possible environmental impact and create the most innovative eco-cocktail. The winning entry will receive a cash prize of €25,000 to be used on the project and another €5,000 for the person presenting the initiative.

The participating countries include the United Kingdom, Canada, Finland, Italy, Lithuania, Mexico, Norway, Sweden, Spain, and Ukraine. The National Finals will be held between December 2021 and February 2022 in their respective countries. The ten national champions will then face off in the grand international final held in late March in Barcelona.

The jury will evaluate the projects based on how committed they are to minimizing their environmental impact through the use of renewable energy, waste management, environmentally-friendly design, innovation, and social responsibility. When judging the eco-cocktail, the jury will take into account the use of local ingredients and seasonal products, waste management, flavour, creativity, and craft.

Driven by its environmental commitment, Torres Brandy presents the challenge in order to promote sustainable, low-impact alternatives in the cocktail world which will help reduce carbon emissions and waste generation.

Established in 1928, Torres Brandy is part of Juan Torres Master Distillers, the spirits division of Familia Torres, who has been leading the charge to combat climate change since 2008. With more than 90 years history, Juan Torres Master Distillers continues to perfect the art of distillation to this day – a constant pursuit of excellence that finds reflection in each one of its exquisitely crafted spirits.

Torres Brandy is the favourite brandy brand among bartenders according to the Annual Brands Report 2021 published by the magazine Drinks International where it tops the list of Bestselling Brands and Top Trending Brands.

The aim of the contest is to promote environmental awareness in mixology. All entries must be submitted before 31 October at