Global Bartending and Asahi Europe & International have collaborated to launch Every Serve Matters, a global bartending training programme focussing on beer quality and the perfect serve.

“It is about helping venue staff deliver a Super Premium beer experience consistently and ensuring those patrons return time and time again,” said Gareth Morgan, global advocacy lead for Asahi Europe & International.

“The hospitality sector has been under incredible pressure, and we want to support the rebuilding of their business to drive a higher rate of sale, more footfall throughout the week and much needed profitability. If staff and operators are inspired and educated, they in turn can provide a more robust customer service for every person that walks into their venue”.    

Every Serve Matters has launched internationally across 11 markets with the aim to support and educate the hospitality sector in producing consistently perfect pints across four key brands, Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell and Grolsch Premium Pilsner.

“After an extremely difficult year we would like to reignite the passion for pouring the perfect serve, by educating the hospitality sector on four key Asahi brands,” said Dan Dove, founder of Global Bartending.

“This is our biggest quality-focused campaign ever and we hope to reach people all over the world, sharing the knowledge of our top trainers with the industry, fundamentally helping drive profit back into bars”

The campaign will be available in 20 cities across Europe, the USA, Canada, South America, and the UAE, with an aim to reach over 3,000 outlets in 2021.