Londoners may be about to debunk their ‘Southern Softies’ moniker, with a recent poll suggesting inhabitants of the capital are the most likely Britons to socialise outdoors in bad weather.
The high-spirited survey of 2000 Britons by hard seltzer brand, White Claw, published just weeks before hospitality in England opens for outdoor service, says 17% of Londoners would be happy to socialise in snow, 13% in strong winds and 9% in heavy rain.
Poll participants in other areas of the UK were found to be slightly less hardy. In Newcastle 14% would socialise in snow, 11% in strong winds and 5% heavy rain, while 14% of those in Leeds would go out in snow, 7% strong winds and 8% heavy rain. In Edinburgh the response was: 16% snow, 9% strong winds and 8% heavy rain.
Socialising outside is not set to slow down post-pandemic, the poll suggests, with 55% of Brits surveyed saying when restrictions ease, they will be more likely to socialise outdoors than pre-pandemic.
Women were found to be hardier than men (59% vs 51%), while 68% of millennials and 73% of Gen Z (18-24) agree they will continue to socialise outdoors more than before.
Baby Boomers, Gen X and Millennials - but not Gen Z - were found to be looking forward to going for a drink more than going to the gym.
The survey was run as part of White Claw's Wave of Summer campaign and the launch of its Mango flavour hard seltzer.