Following the success of the first conference last year, Club Soda, the UK’s leading mindful drinking movement, proudly announces the return of its annual No, Low and Mid-Strength Summit for 2025.
Building on the momentum of the previous year, the summit aims to further revolutionise British drinking culture and beyond by promoting inclusivity, innovation and collaboration within the low, no and mid-strength alcohol industry.
Scheduled for the 21st and 22nd of October 2025 at the Coin Street Neighbourhood Centre in Waterloo, London, the summit will convene industry leaders and emerging brand innovators to explore the evolving landscape of low and no-alcohol beverages. The event is designed to foster dialogue, share insights and develop strategies that will shape the future of the industry.
This year, the summit will feature forward-looking panels on global trends, Gen Z preferences and the mainstreaming of low, no and mid-strength drinks. Attendees will have access to expert-led masterclasses, one-to-one business clinics, meetings with Department of Trade Country Specialists and mini-summits on fast-growing subcategories like mid-strength, wine and functional beverages.
Key discussions will tackle policy reform and networking and investor and buyer-pitching opportunities to support brand growth. As well as this, on the evening of 21st October, ticket holders are invited to a relaxed dinner, featuring an alcohol-free menu and guest insights from drink pioneer Jörg Geiger.
Sponsors and supporters include PB Creative, Nudge PR, J A Kemp, Drinkaware, Kore Drinks and the Department of Trade.
Laura Willoughby MBE, Founder of Club Soda and Chair of the Summit stated, “Change happens when you bring the right people together - and as moderation becomes the new norm, collaboration is essential. This conference is where industry, innovators, and policymakers unite to shape the future of drinks in the UK. Over two packed days, there will be practical support for brands to grow, bold conversations on complex challenges, and the kind of connections that move the industry forward. There is simply no other event like it in the drinks world.”
The Summit is open to drink producers, supply chain providers, consultancies and allied industries interested in the low and no-alcohol beverage sector. For those unable to attend in person, a digital bundle of the summit’s sessions will be available for purchase, ensuring broader access to the valuable insights shared during the event.
Secure your tickets to the No, Low and Mid-Strength Summit 2025 in collaboration with PB Creative here.