TOTCF CEO Eileen Wayner. Photo credit: Josh Brasted

Tales of the Cocktail Foundation has annouced that the 23rd conference will return to The Ritz-Carlton, New Orleans from July 20-25, 2025. 


Centered on the theme Evolve, the 2024 edition of Tales aims to explore the cocktail industry’s "ongoing transformation and development, highlighting evolution as a catalyst for innovation and a necessity for growth".

TOTCF CEO Eileen Wayner, said: "We're thrilled to bring Tales of the Cocktail 2025 to life with the theme Evolve. This focus demonstrates our commitment to growth and innovation in the hospitality industry, and we look forward to exploring new ideas, fostering progress, and inspiring our community to continue evolving together."

Tickets will be available on World Cocktail Day: May 13, 2025.