The world's number one RTD and UK’s number one Hard Seltzer, White Claw, is starting a gigantic new wave in the UK with the unveiling of their first ever vodka, launching nationwide at uk.whiteclaw.com on 20th September and Amazon in October.
One of the biggest spirit launches ever seen in the US, award winning White Claw vodka is set to make a splash on the UK spirit scene. It will be available in four varieties; Premium (unflavoured), Black Cherry, Pineapple and Mango, all incomparably smooth and designed to inspire people to connect with others.
The flavours are expertly designed to be mixed with any of White Claw’s refreshing hard seltzer range, allowing drinkers to create a customised mixture to suit their own unique taste buds - resulting in multiple possibilities of flavour pairings and unique combinations, ringing in a new age of social gatherings where home mixology becomes the norm.
Always the rebel, White Claw Vodka is also the world's first Triple Wave Filtered™ spirit. This White Claw-invented, revolutionary process uses the power of three 30-foot waves during the distilling process to enhance the vodka’s purity and smoothness, allowing the vibrant fruity flavours to come to the fore - just as ocean waves smooth rough rocks and reveal undiscovered shells.
In line with the nation’s evolving appetite for healthier alcoholic options, White Claw is introducing "The Super Claw™," the name of a new mixture which blends White Claw Vodka with White Claw Hard Seltzer, offering a fresh and exciting option for those looking to elevate their drinking experience.
With significantly less sugar than other flavoured vodkas, White Claw's one-of-a-kind process brings out the natural sweetness of 100% American grain, reducing the need for additional sweeteners and eliminating the need for syrupy mixers.
Unleash the party with every pour! The Premium (unflavoured) vodka comes at a bold 40% ABV and their flavoured vodka spirit drink comes in at 30% ABV; each 700ml bottle is bursting with flavour, ready to ignite your social scene. Whether you're shaking up cocktails and creating your own Super Claw ™, or sipping straight, it's your go-to for upping the tempo of your gatherings, turning them into unforgettable celebrations.
Since its debut into the US Spirits category in 2023, White Claw Vodka has garnered significant acclaim, including a Double Gold for its unflavoured Premium variant at the New York International Spirits Competition. Its flavoured varieties have also received high praise, with Black Cherry earning a Gold Medal with a 95/100 score at the International Wine & Spirits Competition, Pineapple securing a Gold Medal with a 95/100 score at the New York International Spirits Competition, and Mango being honoured with a Double Gold at the SIP Awards.
Michael Dean, Marketing Director UK at White Claw said: “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.
“Our Triple Wave Filtering™ process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled. By harnessing the power of the ocean, we've created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.
“Get ready to ride the wave and experience White Claw Vodka – it's time to elevate your cocktail game and make some serious waves!”