PJ Jaurre has joined the DrinksOne team as the head of Luxury Brands working on Porte Noire Brands, the soon to be launched Papa Salt Gin and Onikishi Japanese Whisky.
He joins the DrinksOne team with almost two decades of experience working for brands in the international cocktail industry across five continents, most recently his 12 years with Crystal Head Vodka.
Over his career, Jaurre has developed drink programmes and serve styles, with listings in some of the most high profile bars in New York, London, Paris and other cocktail capitals across the globe.
DrinksOne is a drinks distribution company, launched in April 2023 as a “distribution incubator” for brands new to the market or looking to scale their UK or EU sales and brand awareness.