Beluga Vodka is a symbol of luxury and success. It blends craft and tradition with innovation and an unwavering dedication to quality and attention to detail at every stage of the production process.

Owned by Montenegrin spirits producer Noblewood Group, it is made with neutral grain spirit from the group’s distillery in Latvia and then filtered, rested and bottled in Montenegro at the group’s production site in Nikšić, at the foot of the Trebjesa Mountain close to the river Zeta.

Montenegro, on the Adriatic coast, was the first country in the world to declare itself an “ecological state” in its constitution, making it a pristine paradise with the purest water, clean air, rolling forests and natural beauty.

Through multiple filtration and extended resting in Montenegro, Beluga Vodka is a pure, smooth spirit for creating memorable experiences, whether drunk neat, on the rocks, with a mixer or in cocktails.

Best consumed with caviar, Beluga Vodka is the perfect choice for those who appreciate the finest things in life. A metal beluga sturgeon is attached by hand to every bottle.

Positioned as a super-premium luxury brand, Beluga Vodka is available in more than 100 countries including the UK as well as airports worldwide. Noblewood Group is building on this success through new expressions and trade activities to grow sales in the UK on-trade (trade/off-trade) in 2024 and beyond.

The brand’s commitment to innovation will see new expressions including the newly released Adriatic Botanicals spirit drink range, naturally infused with fruits and herbs.

The initial focus for Noblewood Group in the UK will be Beluga Noble and Beluga Gold Line but all expressions will be available including Beluga Allure, Beluga Transatlantic Racing, Beluga Celebration, the ultra-premium Beluga Epicure by Lalique and the Beluga Adriatic Botanicals range.

The neutral grain spirit is handcrafted at Noblewood Group’s distillery in the village of Jaunkalsnava in Latvia, 150 kilometres east of the capital, Riga. Surrounded by forests, the distillery is designated to be included within the Natura 2000 network of EU protected natural areas.

Beluga Vodka is made with the purest water drawn from 120m-deep artesian wells and mixed with high-quality grain spirit sourced from the company’s own distillery in Latvia, which means that every facet of the production process is carefully controlled.

Founded in 1937, the Latvian distillery has been completely renovated with state-of-the-art equipment and uses production processes accredited by sustainability and ecological certifications.

Andreas Ioannides, global business development managing director at Noblewood Group, said: “Produced in Montenegro, Beluga Vodka is handcrafted in one of the most beautiful, natural areas of Europe and made with the highest-quality natural ingredients. We look forward to working with the trade in the UK to build on the brand’s positioning as a super-premium luxury brand of quality and distinction.”