With an ever-more important part to play in a bar’s operation, the Social Media Presence category (Sponsored by Villa Sandi) saw some of the best showcases of connecting the online world to real-life experiences.
Our judging panel felt Junkyard Golf Club, which has three sites nationwide, was the best at narrowing in on its demographic.
With one TikTok capturing two million views, and partnerships with influencers also reaching into the millions, Junkyard has put Gen Z-targeted social media activations at the forefront of its marketing strategy, with huge strides made in revenues.
Finalists: Scarfes Bar, London; Cahoots, London; Mr Fogg’s, London