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CLASS Spring 2024

CLASS Spring 2024

The reason to season drinks

Guests seasoning their own drinks was once commonplace. Prof Charles Spence asks if it could become so again.

CLASS Spring 2024

Are your products being nerfed?

Brands exist as a signifier of quality. But what happens when products are quietly diluted or diminished? Beware the intervention that is nerfing, says Satan’s Whiskers’ Kevin Armstrong

CLASS Spring 2024

The BBAs 2024 - how does it work?

Hamish Smith expands on the three-step thinking that is at the heart of the annual Bartenders’ Brand Awards.