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CLASS Spring 2024

CLASS Spring 2024

Are your products being nerfed?

Brands exist as a signifier of quality. But what happens when products are quietly diluted or diminished? Beware the intervention that is nerfing, says Satan’s Whiskers’ Kevin Armstrong

CLASS Spring 2024

The BBAs 2024 - how does it work?

Hamish Smith expands on the three-step thinking that is at the heart of the annual Bartenders’ Brand Awards.